Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
The Journal of consumer marketing, 2011-05, Vol.28 (3), p.187-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761111127617
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