The Dissonance Model in Post-Decision Product Evaluation
Journal of marketing research, 1970-08, Vol.7 (3), p.315-321 [Peer Reviewed Journal]Copyright 1970 American Marketing Association ;Copyright American Marketing Association Aug 1970 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377000700305 ;CODEN: JMKRAE
Full text available
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||