Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
Marketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035
Full text available