skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Online experiences and virtual goods purchase intention

Internet research, 2012-01, Vol.22 (3), p.252-274 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241211235644 ;CODEN: IRESEF

Full text available

Citations Cited by
  • Title:
    Online experiences and virtual goods purchase intention
  • Author: Huang, Echo
  • Subjects: Attitudes ; Behavior ; Communication ; Computer & video games ; Consumers ; Consumption ; Electronic commerce ; Games ; Hypotheses ; Interactive ; Internet ; Measurement ; On-line systems ; Online ; Platforms ; Psychology ; Social identity ; Social interaction ; Social networks ; Social research ; Studies ; Surveys ; Value ; Virtual communities ; Web sites
  • Is Part Of: Internet research, 2012-01, Vol.22 (3), p.252-274
  • Description: Purpose - The purpose of this paper is to examine the effects of interactive and social features on users' online experiences and their purchase intention of virtual goods from a social network site.Design methodology approach - A banner with a hyperlink that connected to the author's web survey was posted on the homepage of Facebook. Of the 258 responses returned, 176 were fully completed. Measurement items were adapted from previous literature. Structural equation modeling (SEM) was used to evaluate the research model and hypotheses testing.Findings - The results of an empirical study supported the use of the stimuli-organism-response (S-O-R) model in a social networking site and showed how environmental features should be incorporated to enhance users' online experiences and purchase intentions. Specifically, social identity showed the strongest influence on involvement and flow. More specifically, affective involvement showed the greatest influence on purchase intention compared to flow and cognitive involvement.Practical implications - The relative importance of both interactivity and social identity in platform features in shaping consumers' online experiences should not be ignored. The author suggests online games or apps. Additionally, platform providers should advance social identity features that show a strong positive impact on users' online experiences.Originality value - With the proliferation of online social gaming, there is growing evidence for virtual goods consumption; however, relatively few studies have discussed this phenomenon. This paper draws on hypotheses from environmental psychology; specifically, users' intentions to purchase are modeled on user responses to the online stimuli of a Web platform and the online experience that such an environment elicits.
  • Publisher: Bradford: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 1066-2243
    EISSN: 2054-5657
    DOI: 10.1108/10662241211235644
    CODEN: IRESEF
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait