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Discovering digital business models in traditional industries

The Journal of business strategy, 2017-03, Vol.38 (2), p.41-51 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/JBS-10-2016-0127

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Title:
Discovering digital business models in traditional industries
Author: Remane, Gerrit ; Hanelt, Andre ; Nickerson, Robert C ; Kolbe, Lutz M
Subjects: Analysis ; Behavior ; Business ; Business models ; Company business management ; Customer services ; Decomposition ; Ecosystems ; Innovations ; Managers ; Mobile commerce ; Online businesses ; Organizational behavior ; Public transportation ; Smartphones ; Strategic planning (Business) ; Target markets ; Taxonomy ; Transportation services
Is Part Of: The Journal of business strategy, 2017-03, Vol.38 (2), p.41-51
Description: Purpose The purpose of this paper is to provide managers from traditional industries with a blueprint to systematically analyze and discover digital business models and, thus, better cope with the digital transformation of their industrial businesses. Design/methodology/approach The proposed blueprint is built on state-of-the-art research on digital business model innovation and a rigorous taxonomy-building approach. The process is demonstrated through a simplified case study of a passenger transport company. Findings The process involves three steps: identifying existing products and services, deconstructing business models and discovering new configurations. The managers from the case company very positively evaluated the efficiency and effectiveness of the proposed procedure. Originality/value The proven methodology relates the generic components of digital business models to a specific firm’s context, listing the solution space for each relevant dimension. The resulting framework aids in better understanding the existing business models and serves as a tool for the systematic discovery of new models.
Publisher: Boston: Emerald Publishing Limited
Language: English
Identifier: ISSN: 0275-6668
EISSN: 2052-1197
DOI: 10.1108/JBS-10-2016-0127
Source: ProQuest Central

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Discovering digital business models in traditional industries

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/JBS-10-2016-0127

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