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Sales Forecasting by Sample Surveys

Journal of marketing, 1955-07, Vol.20 (1), p.1-13 [Peer Reviewed Journal]

Copyright American Marketing Association 1955 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224295502000101 ;CODEN: JMKTAK

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