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How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples

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Title:
How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples
Author: Perry, Anna ; Liu, Hang ; Lee, Juyoung
Subjects: Fashion Business ; Fashion Design ; Fiber, Textile, and Weaving Arts
Description: The purpose of the current study is to investigate whether the relationships among the antecedents and purchase intentions of wearable technology are changed in different consumer groups. A total of 581 participants from Amazon Mechanical Turk were recruited for a quantitative survey. The results indicated that the relationships among the antecedents and purchase were different in various samples. The difference suggested that people who have bought wearable technology had different requirements from the overall sample, and people who have abandoned wearable technology had different requirements from people who have never abandoned wearable technology.
Publisher: Iowa State University Digital Repository
Creation Date: 2017
Language: English
Source: Iowa State Digital Repository

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