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Factors Influencing Consumers' Purchase Intention of Green Activewear

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  • Title:
    Factors Influencing Consumers' Purchase Intention of Green Activewear
  • Author: Dong, Huanjiao ; Nam, Changhyun ; Lee, Young-A
  • Description: The purpose of this study was to examine key factors that influence consumers’ purchase intention of green activewear using the modified theory of planned behavior (Ajzen, 1991).
  • Publisher: Iowa State University Digital Repository
  • Creation Date: 2015
  • Language: English
  • Source: Iowa State Digital Repository
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