Implicit and Explicit Measures: What Their Dissociations Reveal About the Workings of Advertising
Advances in Advertising Research (Vol. VI), p.269-279Springer Fachmedien Wiesbaden 2016 ;ISBN: 3658105577 ;ISBN: 9783658105570 ;EISBN: 3658105585 ;EISBN: 9783658105587 ;DOI: 10.1007/978-3-658-10558-7_21
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