RETHINKING THE MARKET-ORIENTATION CONCEPT: TOWARD INTEGRATING THE CULTURAL AND BEHAVIORAL PERSPECTIVES
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty, 2015, p.320-324Academy of Marketing Science 2015 ;ISSN: 2363-6165 ;ISBN: 3319118447 ;ISBN: 9783319118444 ;EISSN: 2363-6173 ;EISBN: 9783319118451 ;EISBN: 3319118455 ;DOI: 10.1007/978-3-319-11845-1_112 ;OCLC: 896824668 ;LCCallNum: HF5410-5417.5
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