Uninformative Advertising as an Invitation to Search
Marketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.666-685 [Peer Reviewed Journal]2011 INFORMS ;COPYRIGHT 2011 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2011 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1110.0651 ;CODEN: MARSE5
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