Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
Journal of marketing research, 2014-10, Vol.51 (5), p.527-545 [Peer Reviewed Journal]Copyright © 2014, American Marketing Association ;Copyright American Marketing Association Oct 2014 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmr.11.0466 ;CODEN: JMKRAE
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