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Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions

Journal of advertising, 2021-10, Vol.50 (5), p.505-509 [Peer Reviewed Journal]

Copyright © 2021, American Academy of Advertising 2021 ;Copyright © 2021, American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2021.1984346

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