skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Historical methodology: the perspective of a professionally trained historian turned marketer

Journal of historical research in marketing, 2011-11, Vol.3 (4), p.436-448 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1755-750X ;EISSN: 1755-7518 ;DOI: 10.1108/17557501111183608

Full text available

Citations Cited by
  • Title:
    Historical methodology: the perspective of a professionally trained historian turned marketer
  • Author: Fullerton, Ronald A.
  • Subjects: 19th century ; Education ; Ephemera ; European history ; Historians ; Historical analysis ; Interviews ; Marketing ; Qualitative research ; Reading ; Science ; Source materials ; Studies ; Writing
  • Is Part Of: Journal of historical research in marketing, 2011-11, Vol.3 (4), p.436-448
  • Description: Purpose - The paper's aim is to explain historical methodology in a marketing context.Design methodology approach - The paper draws on the author's personal experience, being trained in the history method and using the historical method.Findings - An awareness of time contexts and complex change is essential, so too is an appreciation of primary sources (as defined by historians). Reading the present into the past (anachronism) is to be avoided, and the interpretation and explanation of events are essential to good history.Originality value - The paper represents the author's own personal experience.
  • Publisher: Bingley: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 1755-750X
    EISSN: 1755-7518
    DOI: 10.1108/17557501111183608
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait