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Store brands’ purchase intention: Examining the role of perceived quality

European research on management and business economics, 2017-05, Vol.23 (2), p.90-95 [Peer Reviewed Journal]

2017 AEDEM ;Copyright Academia Europea de Direccion y Economia de la Empresa May/Aug 2017 ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2016.10.001

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