Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability
Journal of business ethics, 2010-09, Vol.95 (3), p.471-486 [Peer Reviewed Journal]2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0434-0 ;CODEN: JBUEDJ
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