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International Marketing in the Fast Changing World

ProtoView, 2015, Vol.2 (49)

Copyright Ringgold Inc Dec 15, 2015 ;ISSN: 2372-3424 ;EISSN: 2372-3424

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  • Title:
    International Marketing in the Fast Changing World
  • Subjects: Foreign subsidiaries ; Globalization ; Marketing ; Rule of origin
  • Is Part Of: ProtoView, 2015, Vol.2 (49)
  • Description: The second half looks at issues in international marketing strategy, organizational learning, risk, and performance, including the influence of export-pricing strategies on export performance, inter-firm collaboration and organizational performance, the effect of risk on international marketing performance, the impact of marketing capabilities on the performance of foreign subsidiaries, the relationship between strategic change and firm performance and the role of organizational learning and strategic flexibility, key drivers of supplier country image, US consumers' quality perception of Asian brands, and global brand attitudes and purchase intentions and the influence of perceived value and consumer affinity.
  • Publisher: Beaverton: Copyright Clearance Center
  • Language: English
  • Identifier: ISSN: 2372-3424
    EISSN: 2372-3424
  • Source: ProQuest Central
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