The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective
Journal of international consumer marketing, 2020-08, Vol.32 (4), p.287-299 [Peer Reviewed Journal]2020 Taylor & Francis Group, LLC 2020 ;2020 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2020.1712293
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