Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale
The Journal of consumer marketing, 2024-03, Vol.41 (2), p.239-257 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-11-2022-5705
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