The effect of store image and service quality on brand image and purchase intention for private label brands
Australasian marketing journal, 2011-02, Vol.19 (1), p.30-39 [Peer Reviewed Journal]2010 Australian and New Zealand Marketing Academy. ;Copyright Elsevier Limited Feb 2011 ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2010.11.001
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