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Impulsivity, "advergames," and food intake

Pediatrics (Evanston), 2014-06, Vol.133 (6), p.1007-1012 [Peer Reviewed Journal]

Copyright © 2014 by the American Academy of Pediatrics. ;Copyright American Academy of Pediatrics Jun 2014 ;ISSN: 0031-4005 ;EISSN: 1098-4275 ;DOI: 10.1542/peds.2013-3384 ;PMID: 24799543 ;CODEN: PEDIAU

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Title:
Impulsivity, "advergames," and food intake
Author: Folkvord, Frans ; Anschütz, Doeschka J ; Nederkoorn, Chantal ; Westerik, Henk ; Buijzen, Moniek
Subjects: Advertising ; Advertising as Topic ; Appetite Regulation ; Calories ; Candy ; Care and treatment ; Child ; Children ; Computer & video games ; Cues ; Diet ; Eating ; Energy Intake ; Female ; Food ; Food Preferences - psychology ; Health aspects ; Health behavior ; Humans ; Impulsive Behavior - diagnosis ; Impulsive Behavior - psychology ; Individuality ; Inhibition (Psychology) ; Male ; Motivation ; Obesity ; Online advertising ; Online entertainment ; Pediatric Obesity - prevention & control ; Pediatric Obesity - psychology ; Pediatrics ; Reward ; Risk factors ; Snack foods ; Video Games
Is Part Of: Pediatrics (Evanston), 2014-06, Vol.133 (6), p.1007-1012
Description: Previous studies have focused on the effect of food advertisements on the caloric intake of children. However, the role of individual susceptibility in this effect is unclear. The aim of this study was to examine the role of impulsivity in the effect of advergames that promote energy-dense snacks on children's snack intake. First, impulsivity scores were assessed with a computer task. Then a randomized between-subject design was conducted with 261 children aged 7 to 10 years who played an advergame promoting either energy-dense snacks or nonfood products. As an extra manipulation, half of the children in each condition were rewarded for refraining from eating, the other half were not. Children could eat freely while playing the game. Food intake was measured. The children then completed questionnaire measures, and were weighed and measured. Overall, playing an advergame containing food cues increased general caloric intake. Furthermore, rewarding children to refrain from eating decreased their caloric intake. Finally, rewarding impulsive children to refrain from eating had no influence when they were playing an advergame promoting energy-dense snacks, whereas it did lead to reduced intake among low impulsive children and children who played nonfood advergames. Playing an advergame promoting energy-dense snacks contributes to increased caloric intake in children. The advergame promoting energy-dense snacks overruled the inhibition task to refrain from eating among impulsive children, making it more difficult for them to refrain from eating. The findings suggest that impulsivity plays an important role in susceptibility to food advertisements.
Publisher: United States: American Academy of Pediatrics
Language: English
Identifier: ISSN: 0031-4005
EISSN: 1098-4275
DOI: 10.1542/peds.2013-3384
PMID: 24799543
CODEN: PEDIAU
Source: MEDLINE
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Impulsivity, "advergames," and food intake

Copyright © 2014 by the American Academy of Pediatrics. ;Copyright American Academy of Pediatrics Jun 2014 ;ISSN: 0031-4005 ;EISSN: 1098-4275 ;DOI: 10.1542/peds.2013-3384 ;PMID: 24799543 ;CODEN: PEDIAU

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