The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123
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