Personality factors as predictors of online consumer engagement: an empirical investigation
Marketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193
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