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Linking Corporate Social Responsibility (CSR) and organizational performance: The moderating effect of corporate reputation

European research on management and business economics, 2021, Vol.27 (1), p.1-10, Article 100139 [Peer Reviewed Journal]

2020 The Author(s) ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2020.100139

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  • Title:
    Linking Corporate Social Responsibility (CSR) and organizational performance: The moderating effect of corporate reputation
  • Author: Singh, Kuldeep ; Misra, Madhvendra
  • Subjects: Corporate Reputation ; Corporate Social Responsibility ; L25 ; M14 ; Organizational Performance
  • Is Part Of: European research on management and business economics, 2021, Vol.27 (1), p.1-10, Article 100139
  • Description: The study empirically investigates the relationship between corporate social responsibility (CSR) andorganizational performance from the perspective of European multinational firms. Further, the studyexamines the effectiveness of corporate reputation as a moderator on CSR-organizational performancelinkages. Final data comprised 340 responses collected from senior executives/managers working in Euro-pean multinational firms. A two-stage approach was used to analyze the association: stage 1 involvedtheoretical model construction using the strategic paradigm of literature; in stage 2, hierarchical regres-sion analysis was performed to examine the relevant relationships. Results have shown that CSR, whenexercised towards external stakeholders, influences organizational performance. Moreover, this influ-ence has been found to vary between well-established, reputable firms and business firms with weakerreputations.
  • Publisher: Amsterdam: Elsevier
  • Language: English;Spanish
  • Identifier: ISSN: 2444-8834
    EISSN: 2444-8842
    DOI: 10.1016/j.iedeen.2020.100139
  • Source: DOAJ Directory of Open Access Journals
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