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Determinant factors of Indonesian people’s fish purchase intention
British food journal (1966), 2021-06, Vol.123 (6), p.2272-2277
[Peer Reviewed Journal]
Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2019-0067
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Title:
Determinant factors of Indonesian people’s fish purchase intention
Author:
Rowena, Janny
Subjects:
Beef
;
Consumer attitudes
;
Consumers
;
Consumption
;
Cooking
;
Distribution channels
;
Females
;
Fish
;
Fish production
;
Fisheries
;
Fishing
;
Food
;
Hypotheses
;
Marine fish
;
Proteins
;
Seafood
;
Validity
Is Part Of:
British food journal (1966), 2021-06, Vol.123 (6), p.2272-2277
Description:
PurposeThe purpose of this paper is to examine the determinant factors that influence the purchase intention of fish by Indonesians, especially in 14 provinces with low fish consumption rates.Design/methodology/approachThe survey was conducted with a total of 307 respondents in West Sumatra, Jambi, Bengkulu, Lampung, DKI Jakarta, West Java, Central Java, Special Region of Yogyakarta, East Java, Banten, Bali, West Nusa Tenggara, East Nusa Tenggara and West Borneo. The factors measured and analyzed are product, individual and environmental characteristics while partial least square is used to analyze the data.FindingsThe factors influencing the purchase intention of fish by Indonesians include product, individual and environmental characteristics. Not surprisingly, environmental characteristics were cited by most respondents.Originality/valueThis is the first study on the factors which influence the purchase of fish by Indonesians, in a country with a high rate of fish production, but a low rate of consumption. Findings are relevant to support the “Gemarikan Program” (Program to Promote Fish Eating) by The Indonesia Ministry of Marine Affairs and Fisheries.
Publisher:
Bradford: Emerald Publishing Limited
Language:
English
Identifier:
ISSN: 0007-070X
EISSN: 1758-4108
DOI: 10.1108/BFJ-01-2019-0067
Source:
ProQuest Central
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