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Does Brand Activism Reinforce Consumer Participation?

Zeitschrift für Wirtschafts- und Unternehmensethik, 2024-01, Vol.25 (1), p.79 [Peer Reviewed Journal]

Copyright Nomos Verlagsgesellschaft mbH und Co KG 2024 ;ISSN: 1439-880X ;EISSN: 1862-0043 ;DOI: 10.5771/1439-880X-2024-1-79

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