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Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

Australasian marketing journal, 2021-05, Vol.29 (2), p.187-197 [Peer Reviewed Journal]

2020 Australian and New Zealand Marketing Academy ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2020.01.002

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