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First Impression Formation Based on Valenced Self-Disclosure in Social Media Profiles

Frontiers in psychology, 2021-06, Vol.12, p.656365-656365 [Peer Reviewed Journal]

Copyright © 2021 Qin, Cho, Li and Zhang. 2021 Qin, Cho, Li and Zhang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.656365 ;PMID: 34220626

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  • Title:
    First Impression Formation Based on Valenced Self-Disclosure in Social Media Profiles
  • Author: Qin, Yuren ; Cho, Hichang ; Li, Pengxiang ; Zhang, Lianshan
  • Subjects: first impression ; likability ; online self-disclosure valence ; perceived homophily ; Psychology ; trustworthiness
  • Is Part Of: Frontiers in psychology, 2021-06, Vol.12, p.656365-656365
  • Description: This study aims to understand how the valence of self-disclosure (operationalized as the dominantly positive vs. balanced vs. dominantly negative social media posts of a future collaborator) influences first impression formation on social media. We also focus on trustworthiness as a mediator and perceived homophily as a moderator to specify the underlying mechanisms through which self-disclosure valence affects first impression formation. The results from an online experiment ( N = 204) suggest that self-disclosure valence has a significant effect on perceived trustworthiness and likability when individuals evaluate an unknown future collaborator using the social media profile. Trustworthiness mediates the effect of self-disclosure valence on likability when the individuals feel that they are dissimilar or even slightly similar to strangers. At that time, individuals tend to seek cues from both self-disclosure valence and perceived homophily to form the trustworthiness perception, and the influence of self-disclosure depends on the level of perceived homophily.
  • Publisher: Frontiers Media S.A
  • Language: English
  • Identifier: ISSN: 1664-1078
    EISSN: 1664-1078
    DOI: 10.3389/fpsyg.2021.656365
    PMID: 34220626
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    PubMed Central
    Directory of Open Access Journals
    ROAD: Directory of Open Access Scholarly Resources
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