Branding universities in Asian markets
The journal of product & brand management, 2003-04, Vol.12 (2), p.108-120
[Peer Reviewed Journal]
MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420310469797
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