CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
Journal of business ethics, 2021-03, Vol.169 (2), p.241-260 [Peer Reviewed Journal]Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04486-5
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