"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

Journal of advertising, 2003-10, Vol.32 (3), p.19-30 [Peer Reviewed Journal]

Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2003 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639139 ;CODEN: JOADD7

Full text available