Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
European research on management and business economics, 2021-09, Vol.27 (3), p.1-11, Article 100155 [Peer Reviewed Journal]2021 The Author(s) ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2021.100155
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