The Role of Multimedia in Changing First Impression Bias
Information systems research, 2000-06, Vol.11 (2), p.115-136 [Peer Reviewed Journal]2000 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jun 2000 ;ISSN: 1047-7047 ;EISSN: 1526-5536 ;DOI: 10.1287/isre.11.2.115.11776
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