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Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework

Amfiteatru economic, 2012-02, Vol.14 (31), p.50-69 [Peer Reviewed Journal]

Copyright Bucharest Academy of Economic Studies, Faculty of Commerce Feb 2012 ;ISSN: 2247-9104 ;ISSN: 1582-9146 ;EISSN: 2247-9104

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  • Title:
    Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework
  • Author: Kaufmann, Hans Ruediger ; Panni, Mohammad Fateh Ali Khan ; Orphanidou, Yianna
  • Subjects: Business ethics ; Chronology ; Consumer behavior ; Consumer behaviour ; Consumers ; green consumer behavior ; Green marketing ; Green products ; green purchasing ; Marketing ; pro-environmental consumer behaviour ; Secondary analysis ; Social responsibility ; Studies ; Sustainability
  • Is Part Of: Amfiteatru economic, 2012-02, Vol.14 (31), p.50-69
  • Description: In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.
  • Publisher: Bucharest: The Bucharest University of Economic Studies
  • Language: English
  • Identifier: ISSN: 2247-9104
    ISSN: 1582-9146
    EISSN: 2247-9104
  • Source: ROAD
    ProQuest Central
    Directory of Open Access Journals: DOAJ
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