Reasons to switch: empowered vs less powerful bank customers
International journal of bank marketing, 2019-08, Vol.37 (6), p.1441-1461 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-08-2018-0231
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