The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (11), p.2645-2665 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2022-0945
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||