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Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania

International journal of environmental research and public health, 2021-09, Vol.18 (19), p.10033 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph181910033 ;PMID: 34639338

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  • Title:
    Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania
  • Author: Moisescu, Ovidiu-Ioan ; Gică, Oana-Adriana ; Dorobanțu, Mihaela-Corina
  • Subjects: Ambience ; Brand loyalty ; Consumers ; Consumption ; Context ; COVID-19 ; Customer satisfaction ; Customer services ; Environmental impact ; Equipment costs ; Food ; Food quality ; Hospitality industry ; Leisure ; Multivariate statistical analysis ; Parks ; Parks & recreation areas ; Tourism
  • Is Part Of: International journal of environmental research and public health, 2021-09, Vol.18 (19), p.10033
  • Description: Outdoor adventure parks are highly important for contemporary society, having positive social, economic, and environmental impacts. Nevertheless, to fulfill their positive role in society, and to be economically sustainable, such parks need to nurture visitor loyalty. Drawing on previous fundamental research results that ascertain that customer satisfaction has a positive influence on customer loyalty, the objective of the current research is to explore the specific elements of outdoor adventure park visitors’ satisfaction, within an applied research framework, in order to emphasize those attributes that have a significant impact on visitors’ loyalty. For that, an online survey was conducted among the visitors of Arsenal Park, Romania, one of the largest adventure parks in south-eastern Europe. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). Our results show that visitors’ satisfaction with respect to the safety and equipment involved in amusement services, the ambience of the park’s food and beverage facilities, and the quality of the food are the most important satisfaction constituents for enhancing visitor loyalty in the context of outdoor adventure parks. By formatively specifying the exogeneous variables of our model (in contrast with the omnipresent reflective measurements used in previous studies), and by employing the importance–performance map analysis (IPMA), we clearly emphasize those particular aspects that are under the control of outdoor adventure parks’ managers, which significantly impact their visitors’ loyalty, as well as the way in which managers can clearly identify those attributes that need improvements.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph181910033
    PMID: 34639338
  • Source: Freely Accessible Journals
    PubMed Central (Open access)
    AUTh Library subscriptions: ProQuest Central
    Coronavirus Research Database
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