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The Future of Advertising or Whatever We're Going to Call It

Journal of advertising, 2016-07, Vol.45 (3), p.276-285 [Peer Reviewed Journal]

Copyright © 2016, American Academy of Advertising 2016 ;Copyright © 2016 American Academy of Advertising ;Copyright © 2016, American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2016.1185061 ;CODEN: JOADD7

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