Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match
Internet research, 2023-04, Vol.33 (2), p.720-740 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-04-2021-0229
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