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An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process

PloS one, 2024-02, Vol.19 (2), p.e0297293-e0297293 [Peer Reviewed Journal]

Copyright: © 2024 Nguyen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2024 Public Library of Science ;2024 Nguyen et al 2024 Nguyen et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0297293 ;PMID: 38324541

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  • Title:
    An assessment of factors for the cruise port of call selection: The modified fuzzy Analytic Hierarchy Process
  • Author: Nguyen, Thang Quyet ; Doan, Quynh Manh ; Ngo, Lan Thi Tuyet
  • Subjects: Analytic Hierarchy Process ; Computer and Information Sciences ; Cruise ships ; Disease Outbreaks ; Economic development ; Engineering and Technology ; Methods ; People and Places ; Ports ; Quarantine - methods ; Safety and security measures ; Sales promotions ; Ships ; Social Sciences ; Tourism ; Travel industry ; Vietnam
  • Is Part Of: PloS one, 2024-02, Vol.19 (2), p.e0297293-e0297293
  • Description: Improving cruise ports of call is essential for enhancing the overall cruise experience for passengers, promoting tourism, and supporting the economic development of the regions served by these ports. Therefore, this article aims to assess selection factors (SFs) for the cruise port of call from the perspective of cruise operators (COs) and port operators (POs). In doing so, this paper first identifies SFs for the cruise port of call and establishes their hierarchical structure thanks to the extensive literature and expert brainstorming. Afterwards, The Modified Fuzzy Analytic Hierarchy Process (MFAHP) is developed to gauge the discrepancy in SFs between COs and POs. Empirical results from MFAHP pinpoint two significant SFs for POs to improve and attract their customers: customs, immigration control and quarantine (CIQ), and incentive measures. Besides, theoretical and managerial implications, and potential limitations for the next research are discussed.
  • Publisher: United States: Public Library of Science
  • Language: English
  • Identifier: ISSN: 1932-6203
    EISSN: 1932-6203
    DOI: 10.1371/journal.pone.0297293
    PMID: 38324541
  • Source: TestCollectionTL3OpenAccess
    GFMER Free Medical Journals
    MEDLINE
    PubMed Central
    Public Library of Science (PLoS)
    ProQuest Central

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