Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment
Asia Pacific journal of marketing and logistics, 2012-01, Vol.24 (1), p.78-101 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2012 ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211192713
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