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The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (7), p.1519-1538 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0192

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