Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention
Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (7), p.1387-1405 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2019-0294
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