Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Asia Pacific journal of marketing and logistics, 2022-01, Vol.34 (1), p.110-131 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2019-0684
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