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Study on the Network Group Purchase Intention of Shanghai Fitness Service Products Based on Technology Acceptance Model

Tiyu Keyan/Sports Science Research, 2015-05, Vol.36 (3), p.72-92 [Peer Reviewed Journal]

ISSN: 1006-1207

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  • Title:
    Study on the Network Group Purchase Intention of Shanghai Fitness Service Products Based on Technology Acceptance Model
  • Author: Si, Fangqi ; Zhong, Tianlang
  • Is Part Of: Tiyu Keyan/Sports Science Research, 2015-05, Vol.36 (3), p.72-92
  • Description: Taking the consumers who have joined in the network group purchase of Shanghai fitness service products as the subjects, and by the methods of literature study, interview and questionnaire, the author made an investigation of those subjects. The article analyzes the intention of the network group purchasers of fitness service products, the factors affecting their intention and the relations between the factors. Taking technology acceptance model as the base and core, the article tries to form a model of the network intention influence factors of fitness service products according to the characteristics of fitness service products and network group purchase. Furthermore, the article discusses perceived usefulness, perceived ease of use and the effect of product factor on the network intention model of fitness service products.
  • Language: Chinese
  • Identifier: ISSN: 1006-1207
  • Source: National Social Sciences Database (China)
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