Ngôn ngữ:
The Influences of Brand Fit on Brand Valuation, Brand Identity, and Purchase Intentions: Using the Advertising Sponsor of the Chinese Professional Baseball League as Example
Xing Xiao Ping Lun, 2017-07, Vol.14 (2), p.137-161 [Tạp chí có phản biện]Copyright Academy of Taiwan Information Systems Research Summer 2017 ;ISSN: 1813-4483
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