skip to main content
Guest
My Research
My Account
Sign out
Sign in
This feature requires javascript
Library Search
Find Databases
Browse Search
E-Journals A-Z
E-Books A-Z
Citation Linker
Help
Language:
English
Vietnamese
This feature required javascript
This feature requires javascript
Primo Search
All Library Resources
All
Course Materials
Course Materials
Search For:
Clear Search Box
Search in:
All Library Resources
Or hit Enter to replace search target
Or select another collection:
Search in:
All Library Resources
Search in:
Print Resources
Search in:
Digital Resources
Search in:
Online E-Resources
Advanced Search
Browse Search
This feature requires javascript
Search Limited to:
Search Limited to:
Resource type
criteria input
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
Show Results with:
in the title
Show Results with:
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
Show Results with:
criteria input
that contain my query words
with my exact phrase
starts with
Show Results with:
Search type Index
criteria input
AND
OR
NOT
This feature requires javascript
Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
Majalah ilmiah bijak, 2023-09, Vol.20 (2), p.241-248
[Peer Reviewed Journal]
ISSN: 1411-0830 ;EISSN: 2621-749X ;DOI: 10.31334/bijak.v20i2.3389
Full text available
Citations
Cited by
View Online
Details
Recommendations
Reviews
Times Cited
External Links
This feature requires javascript
Actions
Add to My Research
Remove from My Research
E-mail
Print
Permalink
Citation
EasyBib
EndNote
RefWorks
Delicious
Export RIS
Export BibTeX
This feature requires javascript
Title:
Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
Author:
Paramitha, Nabilla
;
Havidz, Ikramina Larasati Hazrati
Subjects:
age
;
attitude
;
ease of use
;
gender
;
perceived usefulness
Is Part Of:
Majalah ilmiah bijak, 2023-09, Vol.20 (2), p.241-248
Description:
Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulness, on purchase intention through social commerce media which is moderated by gender and ageThis research was conducted in early July - late July 2023. The data collection process was carried out by distributing questionnaires online in the form of Google forms. This research was conducted on 125 Tiktok social media users in Indonesia. The data obtained was analyzed usingmethodPartial Squares Structural Equation Modeling(PLS-SEM). The results of this research show that attitude has a positive and significant effect on purchase intention. Next, ease of use has a positive and significant effect on purchase intention. Then, perceived usefulness has a positive and insignificant effect on purchase intention. Furthermore, young age has no influence on the relationship between ease of use and purchase intention. Next, women have no influence on perceived usefulness and it is not significant on purchase intention.
Publisher:
Institut Ilmu Sosial dan Manajemen STIAMI
Language:
English;Indonesian
Identifier:
ISSN: 1411-0830
EISSN: 2621-749X
DOI: 10.31334/bijak.v20i2.3389
Source:
DOAJ Directory of Open Access Journals
This feature requires javascript
This feature requires javascript
Back to results list
Previous
Result
3
Next
This feature requires javascript
This feature requires javascript
Searching Remote Databases, Please Wait
Searching for
in
scope:(TDTS),scope:(SFX),scope:(TDT),scope:(SEN),primo_central_multiple_fe
Show me what you have so far
This feature requires javascript
This feature requires javascript