Does green brand positioning translate into green purchase intention?: A mediation–moderation model
Business strategy and the environment, 2022-11, Vol.31 (7), p.3166-3181 [Peer Reviewed Journal]2022 ERP Environment and John Wiley & Sons Ltd. ;2022 ERP Environment and John Wiley & Sons, Ltd. ;ISSN: 0964-4733 ;EISSN: 1099-0836 ;DOI: 10.1002/bse.3069
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