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How fashion influencers contribute to consumers' purchase intention

Journal of fashion marketing and management, 2020-08, Vol.24 (3), p.361-380 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2019-0157

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