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Influencer marketing: purchase intention and its antecedents

Marketing intelligence & planning, 2021-09, Vol.39 (7), p.960-978

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2021-0104

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